Video Views
84.2K
▲ 31% vs Mar
Followers
2,840
▲ +312 vs Mar
Likes
4,120
▲ 28% vs Mar
Avg Watch Time
14.2s
▲ 2.1s vs Mar
Top Videos — April 2026
| # | Video | Views | Likes |
|---|---|---|---|
| 1 | OTH Filming Locations Tour | 28,400 | 1,820 |
| 2 | Wrightsville Beach Sunset POV | 19,100 | 940 |
| 3 | Best Seafood Spots in Wilmington | 14,300 | 710 |
| 4 | Spring Things to Do in WB | 11,200 | 480 |
| 5 | Downtown Wilmington Walking Tour | 8,900 | 320 |
Views Trend
🔍 Key Insights — TikTok
- OTH content drives disproportionate reach — film/TV tourism is a major TikTok opportunity
- Watch time improving month over month — stronger hooks and content quality
- Follower growth accelerating; consistent posting cadence recommended to sustain momentum
Impressions
6,840
▲ 9% vs Mar
Engagements
312
▲ 14% vs Mar
Followers
1,180
▲ +48 vs Mar
Eng. Rate
4.6%
▲ 0.4% vs Mar
Top Posts — April 2026
| # | Post | Impressions | Eng. |
|---|---|---|---|
| 1 | CVB Industry Partnerships Spotlight | 2,140 | 128 |
| 2 | Spring Tourism Stats: Cape Fear Region | 1,820 | 94 |
| 3 | Meet the Team: Visit Wilmington | 1,210 | 68 |
Audience — Top Industries
🔍 Key Insights — LinkedIn
- Industry/B2B content outperforms destination lifestyle content on LinkedIn
- Engagement rate (4.6%) is above platform average — quality over quantity approach is working
Combined Email Overview
All campaigns + automations · data via ActiveCampaign MCP
Total Sends
830K
campaigns + automations
Campaigns OR
15.7%
avg across 22 campaigns
Campaigns CR
1.4%
avg across 22 campaigns
Automations CR
3.1%
2x+ vs campaigns
Automation vs Campaign CR
+121%
automations outperform
📧 Campaigns 22 total
Total Sends
728K
Open Rate
15.7%
Click Rate
1.4%
⚡ Automations 6 active
Total Sends
102K
Open Rate
9.9%
Click Rate
3.1%
Open Rate & Click Rate by Destination
Campaigns only · most recent send per destination
All Campaigns
22 campaigns · sorted by send date · via ActiveCampaign MCP
| Campaign | Segment | Sent | Open Rate | Click Rate | Unsubs | Date |
|---|
■ Above benchmark
■ Approaching
■ Below benchmark
Automation Performance Overview
All active automations · interest-based segmentation strategy
Total Entered
155K
across all automations
Total Sends
102K
automation emails sent
Avg Open Rate
9.9%
all automations
Avg Click Rate
3.1%
2x+ vs campaigns
Avg Open-to-Click
50.7%
highly engaged openers
| Automation | Audience | Sends | Open Rate | Click Rate | Open-to-Click |
|---|---|---|---|---|---|
| Foodie | 1,056 | 3,498 | 52.0% | 39.4% | 75.7% |
| History | 294 | 284 | 48.9% | 56.0% | 114.4% |
| Welcome — Wilmington | 67,971 | 67,863 | 9.2% | 1.6% | 17.4% |
| Welcome — Carolina Beach | 40,002 | 8,258 | 7.3% | 1.3% | 17.7% |
| Welcome — Kure Beach | 21,501 | 21,255 | 5.7% | 1.9% | 32.8% |
| Welcome — Wrightsville Beach | 25,200 | 1,013 | 8.9% | 1.2% | 13.3% |
Welcome Sign-Up Automations
Triggered when a contact subscribes to a destination list · primary source: website forms
🌴 Wilmington
67,971 entered
9.2% OR · 1.6% CR · 17.4% O2C
🏖️ Carolina Beach
40,002 entered
7.3% OR · 1.3% CR · 17.7% O2C
🌊 Wrightsville Beach
25,200 entered
8.9% OR · 1.2% CR · 13.3% O2C
🐚 Kure Beach
21,501 entered
5.7% OR · 1.9% CR · 32.8% O2C
🍽️ Foodie Automation
Interest-tagged contacts · 1,056 entered / 569 active / 471 completed
Contacts enter when tagged "Foodie" — via website interest form, ManyChat bot, or manual tagging after event sign-ups.
Audience
1,056
entered automation
Avg Open Rate
52.0%
across 5 emails
Avg Click Rate
39.4%
across 5 emails
Open-to-Click
75.7%
highly engaged
| # | Sent | Opens | Open Rate | Clicks | Click Rate | O2C | Link | |
|---|---|---|---|---|---|---|---|---|
| 1 | Chef Dean Neff | 1,045 | 589 | 56.4% | 465 | 44.5% | 78.9% | View ↗ |
| 2 | Chef Sunny Gerhart | 913 | 510 | 55.9% | 389 | 42.6% | 76.3% | View ↗ |
| 3 | Chef James Doss | 905 | 407 | 45.0% | 345 | 38.1% | 84.8% | View ↗ |
| 4 | Chef Molly & Brendan | 627 | 310 | 49.4% | 180 | 28.7% | 58.1% | View ↗ |
| 5 | William Mellon & Chef Carson Jewell | 8 | 4 | 50.0% | 0 | 0.0% | 0.0% | View ↗ |
🏛️ History Automation
Launched April 2026 · America 250 series · 294 entered / growing
New automation launched April 2026 for America's 250th Anniversary. Contacts enter via history interest tag. Only 1 email sent so far — 2nd email pending.
Audience
294
entered · growing
Open Rate
48.9%
1 email sent
Click Rate
56.0%
exceptional engagement
Open-to-Click
114.4%
more clicks than unique opens
| # | Sent | Opens | Open Rate | Clicks | Click Rate | O2C | Link | |
|---|---|---|---|---|---|---|---|---|
| 1 | Cedric Harrison / America 250 | 284 | 139 | 48.9% | 159 | 56.0% | 114.4% | View ↗ |
| 2 | Revolutionary — America 250 | — | — | Pending | — | — | — | — |
🏆 Best Performing Emails by Click Rate
Top 10 across all campaigns & automations · Preview links require AC login
| # | Email / Campaign | Type | Segment | Sent | Open Rate | Click Rate | O2C | Link |
|---|---|---|---|---|---|---|---|---|
| 1 | Cedric Harrison / America 250 | Automation | History Auto | 284 | 48.9% | 56.0% | 114.4% | View ↗ |
| 2 | Chef Dean Neff | Automation | Foodie Auto | 1,045 | 56.4% | 44.5% | 78.9% | View ↗ |
| 3 | Chef Sunny Gerhart | Automation | Foodie Auto | 913 | 55.9% | 42.6% | 76.3% | View ↗ |
| 4 | Chef James Doss | Automation | Foodie Auto | 905 | 45.0% | 38.1% | 84.8% | View ↗ |
| 5 | Chef Molly & Brendan | Automation | Foodie Auto | 627 | 49.4% | 28.7% | 58.1% | View ↗ |
| 6 | Mobile Trip Guide Launch — Partners | Campaign | Industry Partners | 866 | 28.8% | 11.1% | 38.5% | View ↗ |
| 7 | Spring/Summer 2026 Newsletter | Campaign | General | 851 | 43.8% | 9.9% | 22.5% | View ↗ |
| 8 | Azalea Festival 2026 | Campaign | All Destinations | 75,667 | 16.2% | 1.9% | 11.5% | View ↗ |
| 9 | WB Spring Newsletter — 03/26 | Campaign | Wrightsville Beach | 23,805 | 15.3% | 1.7% | 11.0% | View ↗ |
| 10 | KB Spring Newsletter — 03/26 | Campaign | Kure Beach | 20,197 | 15.0% | 1.5% | 10.3% | View ↗ |
■ Above benchmark
■ Approaching
■ Below benchmark
Preview links open in ActiveCampaign — requires AC login
Blog vs. Total Site Traffic
Same period: Apr 10–May 7, 2026 · www.wilmingtonandbeaches.com
🌐 Total Site
598,662
views · 277K active users
36s avg engagement
📝 Blog (/blog/)
75,883
views · 58.9K active users
20s avg engagement
12.7%
of total site views
99.7%
blog eng. rate vs 36s site avg
2,923
total blog pages indexed
🌐 Total Site Views
598,662
📝 Blog Views
75,883 (12.7%)
🏆 Top Blog Post (CB Trip Guide)
19,606 (3.3%)
A single blog post accounts for 3.3% of all site traffic — and the top 2 posts together drive 5.9%.
Total Blog Sessions
1,407
Apr 10–May 7, 2026
Engaged Sessions
1,403
99.72% engagement rate
Total Blog Views
75,883
58,862 active users
Avg Engagement Time
20s
per active user (site avg)
#1 Blog Post
CB Trip Guide
19,606 views · 25.8% of total
Blog Traffic by Source / Medium
Apr 10–May 7, 2026 · filtered to /blog/ · sorted by sessions · total 1,407 sessions across 51 sources
| # | Channel | Source / Medium | Sessions | Eng. Rate | Avg Time |
|---|---|---|---|---|---|
| 1 | 🔍 Organic Search | google / organic | 624 | 99.84% | 15s |
| 2 | 📱 Organic Social | meta / organic social | 230 | 99.57% | 11s |
| 3 | 🎯 Paid Search | google / cpc | 228 | 100% | 17s |
| 4 | ● Direct | (direct) / (none) | 82 | 100% | 14s |
| 5 | 🔍 Organic Search | bing / organic | 54 | 100% | 13s |
| 6 | ✉️ Email | newsletter / email | 23 | 100% | 8s |
| 7 | 🔍 Organic Search | yahoo / organic | 21 | 100% | 12s |
| 8 | 🎯 Paid Social | Meta / Paid Social | 16 | 100% | 12s |
| 9 | 🔗 Referral | axios.com / referral | 15 | 100% | 16s |
| 10 | 📺 Display | Programmatic / Display | 10 | 100% | 14s |
| 11 | 🔍 Organic Search | duckduckgo / organic | 9 | 100% | 15s |
| 12 | 🔗 Referral | visitnc.com / referral | 9 | 100% | 20s |
| 14 | ✉️ Email | ActiveCampaign / email | 6 | 100% | 11s |
| 18 | 🎯 Paid Social | fb / paid | 4 | 100% | 1m 01s |
⚠️ ManyChat: 0 sessions attributed. UTM parameters need to be added to ManyChat flow links (
utm_source=manychat&utm_medium=social) to track this channel in GA4.
Top Blog Post by Hostname
Apr 13–May 10, 2026 · #1 post by views per subdomain
🌴 wilmingtonandbeaches.com
The Summer I Turned Pretty: Cousins Beach Filming Locations
7,017
views · 27s avg eng. time
🏖️ carolina-beach.wilmingtonandbeaches.com
Carolina Beach Trip Guide | Weekend Itinerary & Travel Tips
2,864
views · 6s avg eng. time
🌊 wrightsville-beach.wilmingtonandbeaches.com
Parking in Wrightsville Beach | What to Know Before You Go
375
views · 35s avg eng. time
🐚 kure-beach.wilmingtonandbeaches.com
Kure Beach, NC Parking | Pass, Public & Free Information
213
views · 55s avg eng. time
Top Blog Posts by Hostname
Apr 13–May 10, 2026 · /blog/ filter · sorted by views per subdomain · 45,761 total views
🌴 wilmingtonandbeaches.com
| # | Post | Views | Eng. Time |
|---|---|---|---|
| 1 | The Summer I Turned Pretty: Cousins Beach Filming Locations | 7,017 | 27s |
| 2 | 7-Day Itinerary in Wilmington and Island Beaches | 4,968 | 9s |
| 3 | One Tree Hill Tour | TV Landmarks in Wilmington ⬆ 1m 11s | 3,343 | 1m 11s |
| 4 | 3-Day Downtown Wilmington Itinerary | Food, History & Fun | 3,148 | 6s |
| 5 | 11 Active Adventures in Wilmington, NC | 2,902 | 1s |
🏖️ carolina-beach.wilmingtonandbeaches.com
| # | Post | Views | Eng. Time |
|---|---|---|---|
| 1 | Carolina Beach Trip Guide | Weekend Itinerary & Travel Tips | 2,864 | 6s |
| 2 | Carolina Beach Fun for Big and Little Kids | 897 | 28s |
| 3 | A Guide to Parking in Carolina Beach ⬆ 50s | 559 | 50s |
| 4 | 10 Active Excursions in Carolina Beach, NC | 302 | 4s |
🌊 wrightsville-beach.wilmingtonandbeaches.com
| # | Post | Views | Eng. Time |
|---|---|---|---|
| 1 | Parking in Wrightsville Beach | What to Know Before You Go | 375 | 35s |
| 2 | Wrightsville Beach Public Beach Access Guide | 239 | 52s |
| 3 | Wrightsville Beach Foodie Guide | Coastal Dining Day | 151 | 9s |
| 4 | Dive into the Shipwrecks of Wrightsville Beach | 95 | 38s |
| 5 | How to Find the Wrightsville Beach Mailbox | 88 | 51s |
🐚 kure-beach.wilmingtonandbeaches.com
| # | Post | Views | Eng. Time |
|---|---|---|---|
| 1 | Kure Beach, NC Parking | Pass, Public & Free Information | 213 | 55s |
| 2 | Pet-Friendly Guide to Kure Beach, NC | Dogs Welcome Year-Round | 126 | 46s |
| 3 | Discover the Best Beach Accesses in Kure Beach | 57 | 52s |
| 4 | Accessibility for All in Kure Beach | 39 | 39s |
| 5 | Five Things You Don't Know About Kure Beach ⬆ 1m 35s | 38 | 1m 35s |
📱 Organic Social Blog Traffic
Apr 13–May 10, 2026 · /blog/ filter · all organic social sources combined
Total Sessions
249
18.4% of all blog sessions
Engaged Sessions
248
99.6% engagement rate
Avg Eng. Time
11s
per session
Events per Session
1.31
vs 1.29 overall avg
| # | Source / Medium | Sessions | Eng. Sessions | Eng. Rate | Avg Eng. Time | Events/Session |
|---|---|---|---|---|---|---|
| 1 | meta / organic social — primary organic social channel | 249 | 248 | 99.6% | 11s | 1.31 |
| 2 | facebook.com / referral | 3 | 3 | 100% | — | — |
| 3 | instagram.com / referral | 2 | 2 | 100% | — | — |
⚠️ ManyChat (?src=osmc) shows 0 sessions in GA4. Searched the "Blog Traffic by Source" report for "osmc" — no data found. ManyChat flow links need UTM parameters added (
?utm_source=manychat&utm_medium=social&utm_campaign=flow_name) so sessions are attributed correctly instead of falling into Direct or being lost entirely.
🔍 Key Insights — Google Analytics (Apr 13–May 10, 2026)
- Blog drives 99.78% engagement across 1,353 sessions — virtually zero bounce. The blog is a top-quality traffic channel worth continued investment.
- wilmingtonandbeaches.com dominates blog traffic — SITP (7,017 views) and the 7-Day Itinerary (4,968) are the two highest-traffic posts across all subdomains.
- carolina-beach subdomain punches above its weight — CB Trip Guide (2,864 views) is the #1 post across all beach subdomains and ranks #6 overall.
- WB and Kure Beach subdomain blog traffic is lower in volume but shows strong engagement times — WB Mailbox (51s), Kure's Five Things post (1m 35s).
- Organic Social drives 249 blog sessions (18.4%) at 99.6% engagement — meta/organic social is the dominant channel. ManyChat sessions are not yet tracked and likely inflating the Direct number.
- OTH Tour (1m 11s) and Dawson's Creek (1m 41s) remain the deepest-read posts on wilmingtonandbeaches.com — TV/film content is uniquely sticky.
- Five Things You Don't Know About Kure Beach (1m 35s, 38 views) has exceptional read depth for its traffic level — a candidate for promotion via email or social.